I bring ideas to life, imagine what is possible and turn problems into solutions.
Half Austrian - half Cantonese, born and raised in Austria I wear many hats and absolutely love what I do - whether it's helping businesses to revamp their marketing on- and offline presence, with conferences, focused on entrepreneurship, tech or marketing and consulting, workshops and boot camps for incubator and accelerators through my integrated agency Springboard Group.
Based in Hong Kong, I empower people to become innovators and entrepreneurs by facilitating startup boot camps all over Asia and most recently Pakistan and Korea. I am a passionate advocate for female mentoring and founded the NextGen Network (NGN), a non-profit mentoring network for high school and university girls in Hong Kong. I am also a co-founder and member of the board of Women in Tech HK, sit on the committee of Asian University for Women (AUW) and TEDxTinHauWomen and am a co-host for #impact - a podcast featuring people making a social impact.
Creative. Consulting. Startups.
since 2018 . #impact Podcast . Co-Host
since 2017 . Springboard Group Ltd . Founder & CEO
Hong Kong . Asia
Springboard Group is a boutique marketing and consulting agency based in Hong Kong. We have a passion for telling the stories of the brands, people, products and services of great organisations - from corporate to startups.
2016 - 2017 . EY (Ernst & Young) . APAC EWW Program Coordinator
The EY Entrepreneurial Winning Women™ (EWW) Asia-Pacific program is an executive leadership program that identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale — and then helps them do it. This year-long program is designed for women with established businesses who are ready to scale operations and grow to become global market leaders.
2015 . UNICEF . Research & Media, Health & Nutrition Section
• Research (data collection, statistical analysis/excel, presentation and report preparation), donor proposals, fundraising and press releases, compiled info graph statistics and folders with online tools, Adobe InDesign and Photoshop
• Organized an eleven day trip to two areas of conflict (Tacloban and Zamboanga) for a TV documentary about UNICEF Philippines; liaised with different UNICEF offices in remote areas and managed the itinerary. Traveled on-site with the reporter; the documentary was aired on German and Austrian national TV
2012 - 2014 . IVM - Institut für Verwaltungsmanagement GmbH . Marketing Manager, Junior Consultant
IVM is a consultancy, specialised on public institutions
Project management, destination management, monitored project budgets and deadlines, compiled and implemented business and (online) marketing plans, competitor and market trends analyses and event management.
Feb 2012 - Feb 2013 Marketing and Event Manager
1 year secondment with a newly founded governmental owned company
2010 - 2011 . Bechtle . Executive Assistant and Account Manager
2009 . InfoJobs . Marketing and Business Development, Account Manager
since 2019 . SXSW . Pitch Advisory Board Member
SXSW Pitch showcases innovative new technology to a panel of industry experts, high-profile media professionals, venture capital investors, and angel investors.
since 2017 . Women In Tech HK . Co-Founder & Board Member
Website & Branding Lead. Women in Tech HK is a community dedicated to helping women advance by connecting them with other professional women working in all sectors of technology.
since 2017 . TEDxTinHauWomen . Commitee Member
TEDxTinHauWomen is the only TEDx event dedicated to women in Hong Kong.
since 2017 . Techstars . Startup Weekend Facilitator, Community Leader
Techstars Startup Weekend Facilitator: Global Women, Grey is the new Black, MEGA Singapore, Youth, Impact Korea, Sustainable Development Goals SDGs
since 2017 . Asian University for Women. Mentorship Steering Committee Member
AUW is an independent, international liberal arts university for women located in Chittagong, Bangladesh. AUW provides a world-class education to nearly 500 students from 15 countries across Asia and the Middle East. The AUW Hong Kong Support Foundation is dedicated to promoting public awareness and fundraising efforts for AUW to support its mission to enable more young women to attend university and return home to lead change in corners of the world that need it most.
2016 - 2019 . ICON . Committee Member
ICON… the Influence, Collaboration and Opportunity Network for B2B Professionals. With more than 2000 members across the Asia Pacific, ICON is an active knowledge, development and social network which connects industry giants with newcomers in order to develop relationships and share best practice.
Asian Institute of Management . Master of Business Administration (MBA)
Since it was founded in 1968 by the Harvard Business School and academics as well as prominent business leaders of the Philippines, AIM has been committed to contributing to sustaining the growth of Asian businesses and societies through developing professional, entrepreneurial, and socially responsible managers and leaders.
Exchange in the MBA program
Management Center Innsbruck . Master of Arts (MA)
Entrepreneurship & Tourism
Major in Marketing Management
Master's Thesis: Destination Development of the Philippines from a Stakeholders' Perspective
Leopold-Franzens Universität Innsbruck . Bachelor of Science (BSc) Management and Economics
Major in Marketing and Strategic Business Management
Minor in Economics
Bachelor's Thesis: Merchandise Presentation and 'Tasting' - The Wagnersche Thalia Bookstore Case
The University of Hong Kong . BBA Business Administration